Lessons from ‘The Economics of Business Contracts’ by Professor Michael Klausner

I recently had the honour of attending Professor Klausner’s lecture on ‘The Economics of Business Contracts’ at NUS Law. Having a keen interest in both commercial law and economics, I was fascinated by Professor Klausner’s thesis that economic concepts can illuminate many aspects of contractual relationships. In this article, I hope to share some of … More Lessons from ‘The Economics of Business Contracts’ by Professor Michael Klausner

An ode to running

When I was young, the idea of a 100m sprint puzzled me. Sure, between our games of Catch and ‘Fire and Ice’, I saw that some of my peers were more adept in darting through tight corners or gaining on a flagging runner, but I tended to attribute their prowess to a competitive streak or … More An ode to running

What I learned getting people to read what I wrote

Content marketers may speak smugly of their ‘viral’ content, ‘scalable’ strategies, or ‘growth hacks’, but at our core, we are the corporate equivalent of people handing out free samples at supermarkets. Only less popular. People generally prefer eating cookies to reading articles. As a marketing strategy, content marketing seeks first to educate or entertain rather … More What I learned getting people to read what I wrote