What I learned getting people to read what I wrote

Content marketers may speak smugly of their ‘viral’ content, ‘scalable’ strategies, or ‘growth hacks’, but at our core, we are the corporate equivalent of people handing out free samples at supermarkets. Only less popular. People generally prefer eating cookies to reading articles. As a marketing strategy, content marketing seeks first to educate or entertain rather … More What I learned getting people to read what I wrote